Overview As the Social Media Manager, you will develop, coordinate, and/or assist a variety of creative, administrative, and marketing efforts. You will work under the supervision of the Director of Marketing and collaborate with various departments to produce content across multiple platforms, aimed at attracting prospective students, engaging current students, building brand identity, and fostering a strong sense of community. Your key responsibilities will include creating photo and video content weekly on campus, interviewing students, alumni, faculty, and staff, attending on-campus events and engaging with attendees, and content writing for social media, web, and email. You'll develop and maintain relationships with students, alumni, faculty, and staff, working closely with them to gather content ideas, testimonials, and visual assets that align with strategic goals, as well as play a central role in disseminating this content to our key audiences.This position will be ideal for you if you love connecting with people, keeping your finger on the pulse of what's happening in your community, telling stories, and doing a little bit of everything to help your team succeed. Strong organization and project management abilities are essential, as you'll be juggling multiple tasks and deadlines simultaneously. This is a hybrid position, three days a week on campus and two days remote. Touro's state of the art Times Square campus will be your home base, and you'll occasionally travel to our other campuses throughout NYC to create content and attend events as needed. Responsibilities Create high-quality written, visual, and multimedia content that features the Touro community for our social media, website, and marketing materials Create photo and video content on campus using a cell phone for social media. Develop and maintain relationships with students, alumni, faculty, staff, and admissions personnel. Keep your finger on the pulse of what's happening at NYSCAS and share thoughtful, engaging updates weekly. Craft narratives highlighting student experience, goals, and achievements, campus events, faculty research, and other noteworthy stories within the institution. Work closely with faculty, staff, and students to gather content ideas, testimonials, and visual assets that align with strategic goals. Interview students, alumni, faculty, and staff. Attend on-campus events and engage with attendees. Manage our social media platforms, which includes creating content calendars, engaging with students and prospective students, and enhancing Touro's online presence. Responding to all comments, messages, and inquiries, directing leads to the appropriate person. Ensure all content adheres to the institution's brand guidelines and tone of voice, maintaining a consistent and professional image across all platforms. Content writing, including emails, social posts, and short articles for web. Liaison with Touro communications and admissions departments. Collaborate on a wide variety of marketing efforts Qualifications Education/Experience Baccalaureate degree or equivalent experience in a relevant field. Solid understanding of Instagram, Facebook, X, Linkedin, and TikTok required. Experience in social media management strongly preferred Experience in professional content creation strongly preferred. Some experience in marketing preferred. Some experience with visual media (photography, videography, design, editing, etc.) preferred. Knowledge/Skills/Abilities Strong understanding of Instagram, Facebook, X, Linkedin, and TikTok. Proficiency in multimedia content creation tools (Adobe Creative Suite, Canva, etc.) Capture well-lit, well-composed images and videos using a cell phone. Organize, conduct, and edit engaging interviews for social media. Ability to manage multiple content projects simultaneously without sacrificing quality or deadlines. Writing and editing skills. Able to make others feel engaged, respected, and comfortable. Ability to communicate clearly with a diverse group of individuals. Work well both in a team and independently. Work well under pressure and deadlines. Exceptional organizational and time-management skills. Take direction well and remain open to new ideas. Adaptable and able to prioritize tasks effectively. Strong project management abilities. Travel As needed Maximum Salary USD $65,000.00/Yr. Minimum Salary USD $52,000.00/Yr. Touro University offers a comprehensive benefits package for full-time employees which includes: Full range of Health Plans Medical Plans (choice of EPO, PPO, High Deductible HSA) Flexible Spending Accounts (FSA) Dental Plans (PPO & HMO) and Vision Plan Dependent Care and Transit Programs Life Insurance, AD&D and Voluntary Supplemental Life Insurance Short-term and Long-term disability programs Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment) Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children Employee Assistance Program Early-Release Fridays (upon approval) Generous Paid Time Off Vacation, Sick Leave, Personal Leave & Floating Holiday Annual Holiday Schedule All campuses of the Touro University unite to promote our core values of Respect, Integrity, and Ethics. As an international institution with diverse and talented faculty and staff, we value an inclusive learning experience where students and employees come first. Touro University is an equal opportunity employer. Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religious creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws. We are committed to ensuring the fulfillment of this policy in all decisions, including but not limited to, recruitment, the administration of educational programs and activities, hiring, compensation, training and apprenticeship, placement, promotion, upgrading, demotion, downgrading, transfer, layoff, suspension, expulsion and termination, and all other terms and conditions of admission, matriculation, and employment. Inquiries or complaints concerning the non-discrimination policies should be sent to Nicole Barnett, 202 West 43rd Street, 11th Floor, New York, New York, 10036, [email protected] (646-565-6285) or, alternatively, to the Chief Compliance Officer at [email protected] and 646-565-6000 x55330. Job Locations US-NY-New York
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